This week we learned about listening and planning when it came to your community. A great article by Deb Ng titled, “How to Annoy Your Community and Ruin Your Brand’s Reputation in the Process” showed ways in which your presence in your community can ultimately become annoying. We all want to find ways to increase likes, or increase the presence in our community. However, there is a difference between times when you go too far, or what the article says as what is personal and what isn’t.
What NOT to do
So many people think that personally reaching out to people and asking them to like your page is appropriate. To me, it sounds desperate. People will come and I don’t think it is professional to do that. It’s better to have earned likes and followers rather than buy them. A quote from the article states,
“Here’s when it’s ok to auto spam all the people who follow you on Twitter to ask them to Like your Facebook page: NEVER.”
Even if you are trying to be nice and tell them that you will “like” them back, that is not okay. All that it is doing is being annoying and can ultimately hurt your brand.
Suggestions on things TO do
Some suggestions which are not too invasive can be to share content people like, ask people to join your page publicly but acknowledge WHY they should, participate in the community, and respect the community. During my semester long social media strategy project last year, my client started with 50 likes. By the end of the semester and the suggestions that offered, he was over 100. While that might not be too much, it doubled which in my eyes is pretty good. He didn’t reach out personally to people for them to “like” the page. Rather, he posted great content relating to auto enthusiasts and also sparked interesting conversations and offered contests. This is the type of content that people like and will follow.
The other big thing is my client Nick listened to the people. He effectively altered his business to what the customers wanted. He listened to their opinions and stories on what they think he should offer and have in his shop. That brought about more followers and “likes” without him having to do what you shouldn’t do: spam your community. In my opinion, if someone did that to me, I would be a little stand-offish and wouldn’t like it. I think the big thing is we have to think about what we would feel in that situation, and if we wouldn’t like it done to us, then don’t do it.
Finally, it’s up to you to figure out how to effectively market your brand and build the community the way you want it. But, you can’t be desperate. I think my biggest takeaway from this week is that in order for you not to annoy the community and ruin your brand, you have to let them come to you, and it’s ultimately up to you how you rope them in. With interesting content, respecting the community, and participating, the community can be successful.
Some questions to consider:
Are there any other suggestions to consider?
Can you think of a time where it’s okay to spam your followers?