Tag Archive for Sean Keely

Learning from Community Manager Pros

Last week’s Online Content Panel Google+ Hangout was probably my favorite class session to date. Having professionals from the community manager community dialogue with our class provided for unique insight that I have not gotten from anywhere else. The two speakers during this hangout were Ally Greer (@allygreer), the community manager at Scoop.it, and Sean Keely (@NunesMagician), the founder of the popular Syracuse sports blog, “Troy Nunes Is An Absolute Magician.”

Countdowns are a great way to keep your audience curious and engaged.

Countdowns are a great way to keep your audience curious and engaged.

Although she hardly touched on it, I loved that Ally got her start with Scoop.it as an intern during her study abroad semester in Paris, France. I also studied abroad in Paris, which has an underrated tech and social scene. Not only does this excite me because of my own dreams to one day move back to Paris, but proves how global content management companies are and how community management work can be done anywhere in the world. Aside from her international experience, what I found most helpful from Ally was her discussion of “learning on the job.” There is only so much you can learn from a classroom. No matter how much preparation is involved, so much of being a community manager is being able to respond to scenarios in the moment and deal with problems as they come. Ally is a true example of this mentality, and it is things like #CMGRClass that provide tools that would be helpful in such scenarios.

Sean Keely's Twitter feed, where he is highly engaged with his audience and often uses as a source for new content.

Sean Keely’s Twitter feed, where he is highly engaged with his audience and often uses as a source for new content.

I found Sean’s story to be rather unique. Unlike Ally, he first (unknowingly) created a following, just by writing what he loved. It was only after the blog’s reach grew that he saw there was community to be managed. I find this “reverse” way of getting involved with community management to be very unique and thus, speaks to the niche nature of Sean’s audience. Sean capitalizes on this uniqueness by generating content through his fans — incorporating their content as guest posts, picking up on trending topics through comments and social media, etc. Sean’s method shows how community management does not have to be intimidating or overwhelming. For smaller brands, community management is rather simple and does not even require a ton of tools or resources (which may be the case for larger, more corporate brands).

Thanks Ally and Sean for chatting with us!



Community Management According to Community Managers

Though we’ve certainly touched on and learned the basics of community management in the last several weeks, it was unquestionably more enriching to have Ally Greer and Sean Keely speak to our class and address what had otherwise been a concept confined in our readings. Hearing their experiences with community management helped contextualize everything else we’d learned this unit.

Takeaways from hearing Ally Greer speak:

Ally mentioned that, prior to being hired, she didn’t even know what being a community manager meant. She said that she had to discover and learn her responsibilities on-the-job, specifically by looking at other bloggers and community managers for guidance. The nature of the Internet lends itself to that kind of self-teaching, given that everything moves so much faster on the Web; the best people to learn from are your contemporaries and competitors.

One of the more interesting points that Ally made was that being a user of a product doesn’t automatically make one a member of that community. Through her work for Scoop.it, she had an easier head start with building a community, mainly in that she already had a built-in community to start with. Her plan to turn the top percentage of their users into “ambassador communities” definitely helped jump-start the process, all the while making her community members feel instantly included.

Takeaways from hearing Sean Keely speak:

I thought it was interesting that Sean had to start his blog first—and then go back and manage his community. He had a chance to really establish his voice first, which must have helped with going back and deciding what sort of tone to take on with his community. Compared to Ally, Sean had to build his community from the ground up, starting first with himself and then drawing people in with content that had to be niche enough to draw that kind of audience, but engaging enough to keep people there.

I find Sean’s tactic of incorporating “fan posts” onto the blog a smart move. It’s a low-risk strategy to get content on his site, providing everyday users with an outlet for writing where their visibility is in their hands. At the same time, it’s a smart means of finding new blood and bringing new staff writers to his blog. It builds his brand both ways.

Altogether, participating in the panel helped me understand what community management really entails and how to apply it in a real-world context.

SU Graduate Tackles Blogging

The Troy Nunes is an Absolute Magician logo.

The Troy Nunes is an Absolute Magician logo.

Sean Keely is a Syracuse University graduate who has a passion for all things Syracuse University sports. He started noticing sports blogs and channels were not covering sub-topics such as soccer. They also did not have the type of content that he was looking for. When it was time for Sean to take matters into his own hands, he decided to just create his own sports blog. Now Sean’s blog, Troy Nunes is an Absolute Magician has many readers and brings in revenues.

A popular question that occurs in the blogging space is, “How do you attract reoccurring readers?” Although there may not be a “right” answer, bloggers typically have an idea of how they gained their audience. For Sean, his focus was simply writing for himself. However, using key words and amping up SEO are also beneficial to gaining traffic. There are many factors that are taken into consideration when using SEO. Blogger, Victoria Edwards lays out some key points to enhancing your SEO. In Sean’s case, he puts a focus on key words. Especially when a large or breaking news event occurs.

During our time with Sean, we were wondering if he had a relationship with the University now that his blog has many readers. Sean stated that at first the University was not involved, but he was okay with that. Now, SU is well aware of his blog and will invite him to special events or let him in on new news. Sean reached out to the University himself because he realized that he needed special access. From the panel, we also learned that Sean credits job offers from his blogging experience. One of these jobs includes his teaching position for a blogging course in the iSchool. This tells us that building a community is a valuable asset in the working environment.

At this point, it is safe to say that Sean Keely has built a name for himself in the blogging space. He has readers, access, and a “secret society” (if you know what Troy Nunes is an Absolute Magician means, you’re apart of this society). He also has user-generated content, that he calls “Fanposts” and reader interactions. All of this has built a strong community made up of Syracuse University sports fans. Don’t forget to check out Sean’s blog here!