Tag Archive for scoop.it

Learning from Community Manager Pros

Last week’s Online Content Panel Google+ Hangout was probably my favorite class session to date. Having professionals from the community manager community dialogue with our class provided for unique insight that I have not gotten from anywhere else. The two speakers during this hangout were Ally Greer (@allygreer), the community manager at Scoop.it, and Sean Keely (@NunesMagician), the founder of the popular Syracuse sports blog, “Troy Nunes Is An Absolute Magician.”

Countdowns are a great way to keep your audience curious and engaged.

Countdowns are a great way to keep your audience curious and engaged.

Although she hardly touched on it, I loved that Ally got her start with Scoop.it as an intern during her study abroad semester in Paris, France. I also studied abroad in Paris, which has an underrated tech and social scene. Not only does this excite me because of my own dreams to one day move back to Paris, but proves how global content management companies are and how community management work can be done anywhere in the world. Aside from her international experience, what I found most helpful from Ally was her discussion of “learning on the job.” There is only so much you can learn from a classroom. No matter how much preparation is involved, so much of being a community manager is being able to respond to scenarios in the moment and deal with problems as they come. Ally is a true example of this mentality, and it is things like #CMGRClass that provide tools that would be helpful in such scenarios.

Sean Keely's Twitter feed, where he is highly engaged with his audience and often uses as a source for new content.

Sean Keely’s Twitter feed, where he is highly engaged with his audience and often uses as a source for new content.

I found Sean’s story to be rather unique. Unlike Ally, he first (unknowingly) created a following, just by writing what he loved. It was only after the blog’s reach grew that he saw there was community to be managed. I find this “reverse” way of getting involved with community management to be very unique and thus, speaks to the niche nature of Sean’s audience. Sean capitalizes on this uniqueness by generating content through his fans — incorporating their content as guest posts, picking up on trending topics through comments and social media, etc. Sean’s method shows how community management does not have to be intimidating or overwhelming. For smaller brands, community management is rather simple and does not even require a ton of tools or resources (which may be the case for larger, more corporate brands).

Thanks Ally and Sean for chatting with us!

 

 

Community Management According to Community Managers

Though we’ve certainly touched on and learned the basics of community management in the last several weeks, it was unquestionably more enriching to have Ally Greer and Sean Keely speak to our class and address what had otherwise been a concept confined in our readings. Hearing their experiences with community management helped contextualize everything else we’d learned this unit.

Takeaways from hearing Ally Greer speak:

Ally mentioned that, prior to being hired, she didn’t even know what being a community manager meant. She said that she had to discover and learn her responsibilities on-the-job, specifically by looking at other bloggers and community managers for guidance. The nature of the Internet lends itself to that kind of self-teaching, given that everything moves so much faster on the Web; the best people to learn from are your contemporaries and competitors.

One of the more interesting points that Ally made was that being a user of a product doesn’t automatically make one a member of that community. Through her work for Scoop.it, she had an easier head start with building a community, mainly in that she already had a built-in community to start with. Her plan to turn the top percentage of their users into “ambassador communities” definitely helped jump-start the process, all the while making her community members feel instantly included.

Takeaways from hearing Sean Keely speak:

I thought it was interesting that Sean had to start his blog first—and then go back and manage his community. He had a chance to really establish his voice first, which must have helped with going back and deciding what sort of tone to take on with his community. Compared to Ally, Sean had to build his community from the ground up, starting first with himself and then drawing people in with content that had to be niche enough to draw that kind of audience, but engaging enough to keep people there.

I find Sean’s tactic of incorporating “fan posts” onto the blog a smart move. It’s a low-risk strategy to get content on his site, providing everyday users with an outlet for writing where their visibility is in their hands. At the same time, it’s a smart means of finding new blood and bringing new staff writers to his blog. It builds his brand both ways.

Altogether, participating in the panel helped me understand what community management really entails and how to apply it in a real-world context.

Highlights from an Online Content Panel

Image Courtesy of Richard Stephenson.

Last week our #CMGRclass had a chance to remotely sit down and chat with Ally Greer and Sean Keeley, Community Managers from Scoop.it and Troy Nunes is an Absolute Magician. The last four weeks of content had been building to this moment: we were going to be able to see everything we had been reading and writing on transfer into the “real world.”

“I have a unique story on how I got into Community Management…”

I’m always curious about how people get their jobs. I love hearing people’s stories and I love seeing their faces light up when they talk about how connecting with one person led them to discover “X” which is why they’re at “Y” and how they’re hoping to accomplish “Z.” What I liked the most about Ally Greer’s story is how she started it, “I have a unique story.” Greer explained that while she was studying abroad in Paris she did an internship at Scoop.it where she assisted them by giving them her “American viewpoint.” After graduating college she was asked to join their team in San Francisco and has been working for them for the last year and a half. Greer says that she spends her days looking through blog posts, investigating how other Community Managers operate and “learning through observing.”

“I was looking for a reason to write every day…”

Like with Greer’s story, I was curious to learn more about what drove Keeley. Why did he start a blog, why is it about sports – is there a reason it’s about sports? Keeley explained that he wasn’t “particularly into sports writing” but decided to start a blog that would allow him to write whatever he wanted to write about. And that is how Troy Nunes is an Absolute Magician was created. He jokes that “as a name it doesn’t make sense” but that the blog started out as a hobby in 2005 and now in 2013, almost 2014, he says that it’s pretty much the main thing he works on every day. He explained that the site is not how he supports himself financially but that everything that has come after the site is what has allowed him to pay the bills.

It was really interesting to see how two Community Managers approach the same job differently. Greer was thrust into it not really sure of what to do or how to go about running things and now she helps maintain their social media and is in charge of the ambassadors. Keeley originally wanted something to do that would allow him to write every day and didn’t think too much about what others wanted to read – he focused on what interested him. Hearing that reminded me of an earlier reading in the semester where we learned that one of the ways to have a successful blog or single posting is to make sure you are interested in what you are talking about.

Listening to their stories made me consider where I would like to go with the work I’m doing as Production Coordinator for SU Arts Engage. Part of my job is maintaining a presence on social media, Twitter and Facebook more than anything else, and we’re always looking to grow our audience. Every event we do we have a hashtag that we monitor and we ask for feedback and a like on our Facebook page if they liked what they saw. At the same time as wanting our audience to grow, I’m reminded of something Greer said, “just because you have 100,000 users doesn’t necessarily mean you have 100,000 users.” Find the core group of interested members of your organization and hold on to them tightly – because they are going to be the ones to get others interested.

Tips from the Pros: Community Management

In class last week, our community management class was fortunate enough to speak to Sean Keeley and Ally Greer, the founder of NunesMagician.com and Community Manager of Scoop.it (respectively). Each professional brought up interesting points as they shared experiences from their lives in social media and blogging. Throughout the hour long discussion, each person brought up important lessons for students to internalize.

50% Proactive, 50% Reactive

Ally Greer commented that community management was 50% proactive and 50% reactive. Although I understood prior to her comment that community management was more than just managing, it didn’t strike me that community management really had to be a balance between managing conversation and allowing them to happen organically. I thought it was important that she reminded the class of the balance a community manager needs to maintain in order to have a thriving, yet natural community. This also reminded me of what was talked about in class, which is to moderate a conversation, not dominate it. It was interesting to hear people apply the lessons learned in class to their own experiences, and phrase these lessons in words that applied specifically to their communities.

Sean Keeley talks to #cmgrclass via Google Plus.

Sean Keeley talks to #cmgrclass via Google Plus.

Write For Yourself 

When asked if Sean Keeley writes towards a particular demographic (perhaps a 25 year old Syracuse male), he replied by saying that he writes for himself. Although this comment at first seemed self-serving, it soon seemed like that was the only acceptable answer. While every blog may have a typical member, it is important that one’s own interests and passions are satisfied when writing. As discussed later in the Google Plus group, how can one run a successful blog if their own interests aren’t taken into consideration? Sean’s unique answer certainly gave all bloggers and class members an opportunity to think about why someone may want to initially start a blog.

People Need To Know What They Want

Although both bloggers/community managers have had different experiences, they can both agree that people need to know what they want. Based on Ally Greer’s experiences, she specifically mentions how users may not know what they want from a service until the option is offered to them. For Sean Keeley, offering news about different sports may not be something that users knew they wanted until the news was on the website. Regardless of the type of field one is blogging about, it’s important to give users options and allow them to figure out what they want for themselves.

What do you think about these points? Is there anything you’d like to add or disagree with? Let us know in the comments below!