I recently had the opportunity to interview with Ms. Ashley Shaw (@AshleyMoriyah) who is the Community Manager for Assemblywoman Susan Bonilla who represents California’s 14th District. Over the past years, Ashley has worked in several district offices where she focused on Community Outreach and advertising for numerous community events. During the interview we had a chance to discuss her current role as a Community Manager, how she stays so passionate about her job, and advice she has for those new to a Community Manager role.
Being in the public eye is never an easy task, and when someone is the Community Manager of a political office, there is never one day that is like the rest. Each day offers something completely different and it is the responsibility of Ms. Shaw to keep the Assemblywoman’s community up to date and informed through different social media outlets. She also spends time planning different community events that help in relaying Assemblywoman Bonilla’s message as well as facilitating conversation about the needs of the community.
Love What You Do
Although Ashley has been working in the community for several years, she is still more passionate about her job than ever before. She takes pride in listening to those within the community and being an advocate for those who may not be heard. She truly enjoys hosting various events and talking to people to receive their input. One way to meet new people within the community was a budget forum event hosted by the office. Ashley and her team ran a social media campaign that invited people out to the event and provided free giveaways to those who participated. I thought this was a great way to get members of the community to participate online and in person and provide a sense of unity within the community.
Advice for Newbies
When Ashley first started as a Community Manager she was not familiar with all of the social media outlets available to her. She understood how Facebook and Twitter worked, but did not know how to utilize other outlets. One suggestion that she provided that really stood out was to not be afraid to experiment with different tools or social media sites. In her experience she has used a lot of different tools and she was able to learn the most effective ways to use them to relay different messages.
I am really glad I had the opportunity to interview Ashley and gain a stronger understanding of a community manager. It was great to learn about the different strategies she uses to reach members within her community and how she takes the time to address the needs of members.