Tag Archive for nune’s magician

Learning from Community Manager Pros

Last week’s Online Content Panel Google+ Hangout was probably my favorite class session to date. Having professionals from the community manager community dialogue with our class provided for unique insight that I have not gotten from anywhere else. The two speakers during this hangout were Ally Greer (@allygreer), the community manager at Scoop.it, and Sean Keely (@NunesMagician), the founder of the popular Syracuse sports blog, “Troy Nunes Is An Absolute Magician.”

Countdowns are a great way to keep your audience curious and engaged.

Countdowns are a great way to keep your audience curious and engaged.

Although she hardly touched on it, I loved that Ally got her start with Scoop.it as an intern during her study abroad semester in Paris, France. I also studied abroad in Paris, which has an underrated tech and social scene. Not only does this excite me because of my own dreams to one day move back to Paris, but proves how global content management companies are and how community management work can be done anywhere in the world. Aside from her international experience, what I found most helpful from Ally was her discussion of “learning on the job.” There is only so much you can learn from a classroom. No matter how much preparation is involved, so much of being a community manager is being able to respond to scenarios in the moment and deal with problems as they come. Ally is a true example of this mentality, and it is things like #CMGRClass that provide tools that would be helpful in such scenarios.

Sean Keely's Twitter feed, where he is highly engaged with his audience and often uses as a source for new content.

Sean Keely’s Twitter feed, where he is highly engaged with his audience and often uses as a source for new content.

I found Sean’s story to be rather unique. Unlike Ally, he first (unknowingly) created a following, just by writing what he loved. It was only after the blog’s reach grew that he saw there was community to be managed. I find this “reverse” way of getting involved with community management to be very unique and thus, speaks to the niche nature of Sean’s audience. Sean capitalizes on this uniqueness by generating content through his fans — incorporating their content as guest posts, picking up on trending topics through comments and social media, etc. Sean’s method shows how community management does not have to be intimidating or overwhelming. For smaller brands, community management is rather simple and does not even require a ton of tools or resources (which may be the case for larger, more corporate brands).

Thanks Ally and Sean for chatting with us!

 

 

Tips from the Pros: Community Management

In class last week, our community management class was fortunate enough to speak to Sean Keeley and Ally Greer, the founder of NunesMagician.com and Community Manager of Scoop.it (respectively). Each professional brought up interesting points as they shared experiences from their lives in social media and blogging. Throughout the hour long discussion, each person brought up important lessons for students to internalize.

50% Proactive, 50% Reactive

Ally Greer commented that community management was 50% proactive and 50% reactive. Although I understood prior to her comment that community management was more than just managing, it didn’t strike me that community management really had to be a balance between managing conversation and allowing them to happen organically. I thought it was important that she reminded the class of the balance a community manager needs to maintain in order to have a thriving, yet natural community. This also reminded me of what was talked about in class, which is to moderate a conversation, not dominate it. It was interesting to hear people apply the lessons learned in class to their own experiences, and phrase these lessons in words that applied specifically to their communities.

Sean Keeley talks to #cmgrclass via Google Plus.

Sean Keeley talks to #cmgrclass via Google Plus.

Write For Yourself 

When asked if Sean Keeley writes towards a particular demographic (perhaps a 25 year old Syracuse male), he replied by saying that he writes for himself. Although this comment at first seemed self-serving, it soon seemed like that was the only acceptable answer. While every blog may have a typical member, it is important that one’s own interests and passions are satisfied when writing. As discussed later in the Google Plus group, how can one run a successful blog if their own interests aren’t taken into consideration? Sean’s unique answer certainly gave all bloggers and class members an opportunity to think about why someone may want to initially start a blog.

People Need To Know What They Want

Although both bloggers/community managers have had different experiences, they can both agree that people need to know what they want. Based on Ally Greer’s experiences, she specifically mentions how users may not know what they want from a service until the option is offered to them. For Sean Keeley, offering news about different sports may not be something that users knew they wanted until the news was on the website. Regardless of the type of field one is blogging about, it’s important to give users options and allow them to figure out what they want for themselves.

What do you think about these points? Is there anything you’d like to add or disagree with? Let us know in the comments below!