Tag Archive for not for profit

Be A Community Manager Extraordinaire

What happens when your employer wants it all but only has the budget to hire one person for three or four jobs?

If you are Janise McMillan, they hire you. Recently, I had the opportunity to interview Janise for a paper about working as a community manager. While Janise makes it look easy, I soon learned that her smile and professionalism hid a secret that many not-for-profits keep—a vision beyond its budget. In other words, too many plans and not enough resources.

What started as an interview about community management became a story about how to do it all. From social media management to marketing to public relations and other priorities along the way, those who work for not-for-profits in a mid-sized city need keep many plates spinning.

Here are three ways to make things happen when you are a one-person team:

  1. Work smarter, not harder. When you have so many responsibilities, it is essential that you get value from each project.
  2. Stay accountable. Understaffed teams (or solo artists, as is the case with Janise) are bogged down in the day-to-day hustle. In order to keep projects moving across practice areas like social media and community management, make sure to talk about your goals and timelines to others. This could be a supervisor, a trusted colleague or even a friend. Make sure that your plans are made public so that you keep your accountability and focus.
  3. Come up for air. Studies show that taking a quick break can increase productivity. Make this your mantra, even when you are swamped—which might be every day!

An example of how to put these tips into practice was an open house for Janise’s company after it relocated to its new headquarters. She was able to keep active on her social media accounts, targeted the guest list and created invitations, as well as issuing all of the press releases  for the event. In the midst of this, she kept focus on her goal of community management for the event and incorporated a real-time feedback video that allowed guests to discuss their impression of the new headquarters.

This added a fun factor to the event and engaged the community. If Janise had not used the three tips above, she might not have pulled all of this off, all while keeping up with routing operations.

Do you have a secret that helps you do it all? Please share that, along with your feedback, in the comments!