The spring semester at Syracuse University starts on January 13th and there are still a few spots left in #CMGRClass. This online course is open to all graduate students and select undergraduates who have a significant interest in community building, online communications, online content, and social media. For undergrads, if you’ve taken #RotoloClass (IST 486) or the Newhouse Social Media Course you’re eligible to take #CMGRClass. If you haven’t taken either of those courses, but have experience in an internship or student activity you may still join as an undergraduate.
In this online class, you’ll use social media tools first hand and meet a number of professionals who are working on community management and/or social media for some of the best companies out there. This course is broken up into three parts that are designed to help you understand various aspects of community management.
1) Content Management – Blogging is an art and different than your typical academic writing. You’ll write blog posts about the topics in this course and learn some of the best content strategies.
2) Social media – The tools are always changing, but there’s things you’ll walk out understanding such as important metrics and best practices.
3) Community Building – how do you start a community from scratch? How can your users help you to generate content? Where do you find your key influencers?
What’s new and exciting about this course?
This isn’t your typical online course. The class meets every other Tuesday at 7pm in a Google+ Hangout and once per month we’ll have guest speakers join us and tell us how they got into their roles and what their jobs are like. Though if you can’t make the time due to work or other classes, the class is recorded for you to watch at your convenience. Students have the ability to network throughout the semester and they find out about excellent opportunities like internships and careers.
Last semester we had guests from Google Local, Cycle to Survive, MRY, JetBlue, Scoop.it, LiveFyre, Klout, and Moz, and students met community managers from a variety of different industries.
We also don’t use blackboard all too much! #CMGRClass primarily takes place in a Google+ Community group where it’s easier to interact and post fun content.
If you’re curious about this semester’s syllabus you can take a look on this site. If you want to register, sign up for IST 600 by January 13th (or the add/drop deadline by January 21)! And of course you can always contact the professors, Jenn Pedde (@JPedde / firstname.lastname@example.org) & Kelly Lux (@Kellylux / email@example.com) with any questions.