Syllabus

D) Systems & Grading Policy
Learning Management System (Blackboard)
Blackboard:  The iSchool uses Syracuse University’s Blackboard system to facilitate distance learning and main campus courses. The environment is composed of a number of elements that will help you be successful in both your current coursework and your lifelong learning opportunities.  To access Blackboard, go to the following URL: http://blackboard.syr.edu  Use your Syracuse University NetID & Password to log into Blackboard.

Questions regarding technical aspects of Blackboard, please submit a help ticket to the iSchool dashboard at My.iSchool Dashboard(https://my.ischool.syr.edu). Log in with your NetID, select “Submit a Helpdesk Ticket,” and select Blackboard as the request type.  The iSchool Blackboard support team will assist you.

Website – WordPress
CMGRClass will also be using wordpress for our main source of information.
Main URL: http://cmgrclass.syr.edu
Login:  http://cmgrclass.syr.edu/wp-admin  (will require login & pw assigned to you)
Each student will have their own account to save posts set up in the first week of class with their .syr email address.
All blog posts graded with a B or above will be posted on the blog for public viewing.
Go to Gravatar.com, create an account and make sure your profile/image is filled out.

1) Assignment Format

  • Submit all assignments (except blog posts) via Blackboard Assignments area using .doc or .docx formats.
  • Blog posts will be submitted to http://cmgrclass.syr.edu/wp-admin as “pending approval” if you save as a “draft” you will lose points.
  • Do not zip files.
  • Do not email assignments or submit them in print unless directed.
  • Assignments should be prepared in a professional manner, with correct grammar, spelling, mechanics, etc.
  • Assignments should be formatted in Times New Roman, 12-point font with 1” margins. Citations should be formatted according to APA style.
  • When Citing Twitter – APA Format:

Last Name, First Name (User Name).

“The Tweet in its entirety.” Date, Time. Tweet Link.

  • Citing Blog Posts:
    • Examples:
      • “John Smith in his article, “Title of the Article” mentions this sentence about this topic.”   Place a hyperlink on “Title of the Article.”
      • “Social Media Today wrote a piece about community metrics. This piece was way off the mark because Social Fresh wrote an article two weeks ago on the same topic and they provided more data.”    Place a hyperlink to “Social Media Today” and to “Social Fresh”
      • “Jane Smith wrote a book called “Title of Book” and it distinctly mentions the topic of blank that we’re discussing in class this week.”  Place a hyperlink to the book on “title of book.”
    • The following websites can help you create APA documents and citations:

2) Attendance & Participation

Attendance:  In this course we will make use of many of the current social media tools in real time.  Students are expected to attend a bi-weekly Google+ hangout on the dates listed above.

*If you cannot attend any or all of the sessions due to another obligation such as another class or work, the student is expected to watch the recording.

Participation: Your participation will be graded based on the assignment descriptions below. Participation points come in the form of utilizing Twitter, Google+, and a variety of other online tools & being engaged.

3) Grading Policy

  • Late Assignments

You are expected to complete assignments by the deadlines listed in course materials and submit blog posts in wordpress, all other assignments in blackboard. All assignments are to be turned in by 8:00pm Monday on the week they are due. Late assignments drop one letter grade each day they are late, as described in the chart below. These specifics are provided to avoid misunderstandings regarding the late assignment policy.

  • Submission Time Highest Grade Possible

8:00pm Friday   A

8:01pm Friday – 8:00pm Saturday    B

8:01pm Saturday – 8:00pm Sunday C

8:01pm Sunday – 8:00pm Monday D

8:01pm Monday – 8:00pm Tuesday F

After 8:01pm Tuesday No Credit (0 points)

  • Assignment Grading Scale

The course assignments add up to 100 points. Use this grading scale to monitor your course grade.

A 95-100 C 73-76

A- 90-94 C- 70-72

B+ 87-89 D+ 67-69

B 83-86 D   63-66

B- 80-82 D-   60-62

C+ 77-79 F     59 and below

4) Academic Integrity

The academic community of Syracuse University and of the School of Information Studies requires the highest standards of professional ethics and personal integrity from all members of the community. Violations of these standards are violations of a mutual obligation characterized by trust, honesty, and personal honor. As a community, we commit ourselves to standards of academic conduct, impose sanctions against those who violate these standards, and keep appropriate records of violations. The academic integrity statement can be found at: http://supolicies.syr.edu/ethics/acad_integrity.htm. Read it carefully. Pay special attention to the sections on plagiarism, unauthorized collaboration, submitting the same work for different classes, and policies and procedures for handling cases of academic dishonesty.

Note: Please do not share answer keys or responses to IST 600 course assignments, unless otherwise instructed by the professor. It makes you vulnerable to academic integrity charges should someone use your work later on, as in those cases both students are typically “charged.”

5) Students with Disabilities

If you believe that you need accommodations for a disability, please contact the Office of Disability Services (ODS), http://disabilityservices.syr.edu, located in Room 309 of 804 University Avenue, or call (315) 443-4498 for an appointment to discuss your needs and the process for requesting accommodations. ODS is responsible for coordinating disability-related accommodations and will issue students with documented disabilities Accommodation Authorization Letters, as appropriate. Since accommodations may require early planning and generally are not provided retroactively, please contact ODS as soon as possible. Also inform your instructors, Jenn & Kelly.

6) Ownership and Educational Use of Student Work

In compliance with the Federal Family Educational Rights and Privacy Act, works in all media produced by students as part of their course participation at Syracuse University may be used for educational purposes, provided that the course syllabus makes clear that such use may occur. It is understood that registration for and continued enrollment in a course where such use of student works is announced constitutes permission by the student. After such a course has been completed, any further use of student works will meet one of the following conditions: (1) the work will be rendered anonymous through the removal of all personal identification of the work’s creator/originator(s); or (2) the creator/originator(s)’ written permission will be secured. As generally accepted practice, honors theses, graduate theses, graduate research projects, dissertations, or other exit projects submitted in partial fulfillment of degree requirements are placed

E) Assignment Descriptions & Grading Scale (in points)

Brief Outline of Assignments, details on expectations below:

1)    Course Participation: – 15pts

Twitter (Using #cmgrclass)  (5)              

Google+ Community Group (5)

Class (5)

2)   Moderation Project: 1 Week – 10 pts

3)   3 Section Quizzes – 30 pts

4)   Midterm: Community Manager Interview – 10 pts

i.         Interview a professional community manager & profile them in 4-6 pages

ii.         Adapt that 4-6 page paper into a 400-600 blog post about the community manager

5)   5 Blog Posts on Assigned Readings/Panels 400-600 Words                     – 10 pts

6)   1 Assigned Week Presentation –  5 pts

7)   Final: Community Case Study                                    – 20 pts

Detailed descriptions of assignments:

1) Participation (15pts)

Twitter / #cmgrclass
Throughout the semester you’ll be expected to tweet using #cmgrclass.  Twitter is a conversation tool, so therefore there will not be minimums placed on how many times per day/week/month, but we expect to see active members using Twitter & contributing original thoughts, links to outside articles, and discussion with others using the #cmgrclass hashtag (students, teachers, faculty, professional community managers).  You are also expected to have completed profiles.  Photos, bios, links, etc., are all parts of a completed profile.

Google+ Community Group
Respond to your professors AND classmates’ posts throughout each week. You are strongly encouraged to log on to the group often, as this will increase your ability to learn from your colleagues’ experiences, thoughts, and opinions. Discussion topics will be posted at random throughout the week, much like an actual community.

Length of your responses in the comments should vary but kept brief. They should not exceed 3-5 sentences generally to the main questions, they should be thought provoking and inspire discussion amongst your classmates for when you post new topics, and you should comment in ways that encourage further discussion to maintain your colleagues’ interest. When possible, use bulleted lists or other conventions that make your ideas easy to digest.

  • Make a connection to your own experiences often. It is useful to cite relevant work experiences in your posts.  You should connect work experiences to course content, perhaps using them as evidence for an argument or opinion. “How we do it” stories should not stand alone as the total content of a post.
  • Make a connection to course content & readings. In order to demonstrate your learning, you should include content from the course, especially the readings, to your discussion posts. Be sure to cite the authors whose work you mention. This not only complies with academic honesty policies, but also makes your opinions, points, or thoughts even stronger.
  • Focus on analysis, synthesis, and evaluation. Strive to demonstrate higher order thinking skills in your posts. Below are two illustrations of Bloom’s Taxonomy, a model that conveys lower and higher order thinking skills. While knowing, comprehending, and applying new information is very important, stretch yourself! Gear your posts toward analyzing, synthesizing, and evaluating what you learn.

Class
Live sessions will take place on the Google+ Hangouts on Air.  You must add Jenn Pedde (http://gplus.to/jennpedde) to your circles and you will be invited to join the HOA just before or at 7pm EST.  Discussions will be about materials from the previous two weeks and will test your understanding of the readings, community group discussions, and assignments. The link to these discussions will be placed in the Google+ CMGRclass community group and if you are unable to attend due to work or other class times, you will watch the recording and write a 400-600 blog post recapping the discussion & topic by the following Monday.

2) Moderation Project (10 pts):

Join the Google+ CMGRclass Community Group here by Tuesday January 14th gplus.to/CMGRclass

You will automatically be assigned a week between Sunday and Saturday to facilitate discussion in this group as well as on the #cmgrclass hashtag.  You will be expected to start discussion in the group, manage comments, encourage activity, build relationships amongst class members and share class blog posts, outside articles, and thoughts from the readings. When the assigned time is over, you’ll submit a 400-600 word blog post in wordpress discussing community moderation & your experience by the following Monday at 8pm.

Moderators Must:

  • On Day 1 (Sunday), make your first post as the week’s moderator.  Make an introduction, start a discussion.
  • Read the two reading assignments prior to starting your Moderation assignment.
  • Read colleagues’ comments daily.
  • Post/respond daily. Caution—moderate, don’t dominate. Be careful not to impede the response flow or preempt classmates’ answers.
    • Ask colleagues follow up questions, when appropriate.
    • Compare and contrast, analyze and synthesize colleagues’ comments/ideas.
    • Connect course readings/assignments to colleagues’ comments/ideas.
    • Optional: open up a Google+ Hangout in the group and invite anyone available.
  • By Wednesday at 8:00 am, post a citation of a resource that is directly related to the week’s readings and discussion topic and that you would recommend as a future required course reading. Articles and book chapters are the most likely candidates, but books and vetted websites are appropriate as well. Be sure to link to the source and/or quote the material and describe how you found the article.
  • In your blog post, put a summary together of major points. The summary should focus on the week’s “takeaways.” Include advantages/disadvantages, lists, pros/cons, quotations from posts/readings, questions that have been answered or left hanging, etc.
  • Include a list of the names of students who participated in the discussion that week as a part of your summary. This won’t be published but it will impact participation grades. One point will be deducted if this is not included.
  • Keep track of all metrics, especially on twitter.  Mentions, RTs, and highlight important tweets. One point will be deducted if this is not included.

3) 3 Section Quizzes (30 pts):

At the end of each section (Content, Social Media, Community Building) there will be a 10-question quiz in blackboard. The quiz will be available for 24 hours starting at 8:30pm on a Tuesday with 1 attempt. Each quiz is worth 10 pts.

4) Midterm – Interview a Community Manager (10 pts):

  • Interview a professional community manager in any style of your choice and write a 4-6 page paper about their company, their job, and their community.
  • You must include a short video interview with this person (Clips or a full length).
  • Adapt that 4-6 page paper into a 400-600 blog post about the community manager

Your comprehension of the semester’s materials so far will be reflected in the organization of your paper, the questions you ask the community manager, and your understanding of the role that community plays in their organization.  In this paper, you’ll reflect on what you’ve learned from the interview and you’ll provide strategic ways based on the information from this course that you think you could provide value to this community manager & organization in the future.  *Note this should NOT be a transcript of your interview (that’s the video clip is for). Paper should be in APA format.

Once graded, if you’ve received a B+ or higher, you will be expected to share this paper with the community manager you’ve interviewed, and the blog post summary of this paper will be placed on the CMGRclass website.  The blog post should NOT be an excerpt from your paper, it should be a summary of your paper’s findings.

This assignment is a part of your final paper.
5) 5 Blog Posts on Assigned Readings (400-600 Words each) (10 pts):
Refer to the section above on Discussions & posts regarding writing guidelines.

You will write 5 blogs throughout the semester.  Two of the posts will be in response to the two panels and three will be assigned in the calendar below.

Blog posts must include the following in order to receive full points:

  • Style (bullet points, captions, paragraphs, images, etc.)
  • Short, catchy, and topical titles
  • Images

Images should NOT be taken from a Google search.  They can be photos you have taken yourself that relate to the content, they should resonate with the content being written about, and they should be tagged appropriately & named.
Flickr provides an excellent source of images under their Creative Commons site.
Your grade will not only depend on your understanding of the readings, but the analysis you provide in your posts. They must relate to a theory, a personal story, an example, and the texts you’re referring to.  Also make sure to cite the resources within your blog posts as stated above.

6) 4-5 minute Presentation (5 pts):

In the last week of class you’ll be assigned a 4-5 minute oral presentation on a topic of your choice from throughout the semester. This presentation should be a high level overview of the best practices of the topic you’ve chosen. (If you cannot make the class, a recorded video submitted to Jenn & Kelly via email will suffice).

7) Final: Community Case Study (20 pts):

Using the information from the midterm, you will create a case study of that 4-6 page paper. You may interview the community manager again if you need to, but a video is not needed.  You can be creative in this paper though, and put in tables, charts, call-out/inset boxes, etc.

  • Topics you should cover in your paper:
    • The history of the community
    • Current strategies being used (Can this be improved?)
    • Analysis of the team structure – is it optimal? What’s it missing? Is it ideal?
    • Crisis management/communication plan
    • Suggestions for the future – how would you change it, make it better?
    • Ambassador Programs
    • SEO strategies
    • Blogger Outreach projects
    • Utilize the theories and practices from the semester’s readings
    • APA Format 

F) Weekly Schedule:

Date (Monday)

Theme

Materials (Name)

Materials (Link)

SM BOOK

BUZZING

Due Date

Week Before Class 1/6-10

Vsnap

www.vsnap.com

www.vsnap.com

xx

xx

 

Content

 

 

1/13/2014

History of Community Management

The 2013 Community Manager Report

The State of Community Management 2013

Section I

Chapter 1: Strategy (Pages 21-58)

VSNAP DUE in G+ 1/14

 

 

History and Emergence of Online Communities

http://bit.ly/QDcbQO

 

 

 

Different Types of Communities

http://www.feverbee.com/2010/11/different-types-of-communities.html

 

 

 

Community Management Fundamentals (Slideshow)

http://image.slidesharecdn.com/communitymgmtbestpracticesonlinemrktgsummitfeb6-110211082901-phpapp02/95/slide-1-728.jpg?1335806625

 

1/20/2014

Community Management vs. Social Media Management

You May Not Be a Community Manager, and that’s OK

You may not actually be a Community Manager – and that’s ok.

Section III

Chapter 7: Business Integration (Pages 179-192)

 

1/21/2014

Class

Online Communities and Open Innovation

http://bit.ly/VhPFcN

Social Media Manager vs Online Community Manager

http://bit.ly/UOscTK

What a Community Manager is Not

http://www.ragan.com/Main/Articles/What_a_community_manager_is_not_45577.aspx#

Differentiating between Social Media and Community Management

http://bit.ly/bJwpZx

5 Things on What a Community Manager is, and 5 Things on What a Community Manager isn’t

http://kommein.com/10-things-community-management-isnt/

The History of Sociall Media and Its Impact on Business

http://www.minot.com/tom/SocialMedia-JAME.pdf

1/27/2014

Blogging Best Practices

The Ultimate Guide to Blogging

http://bit.ly/I1ql5L

BLOG 1 DUE ON BLOGGING 1/31

Blogging: 34 Things You’re Doing Wrong

http://socialmediatoday.com/ylyons/1623981/common-blogging-mistakes-34-things-you-re-doing-wrong?utm_source=hootsuite&utm_medium=twitter&utm_campaign%20value=hootsuite_tweets

How to Write Great Blog Content

http://bit.ly/rsubU

How to Find and Keep Great Writers for Your Blog

http://bit.ly/HhnqrR

How to Create an Editorial Calendar that will grow your audience

http://bit.ly/Onjlrp

5 Benefits of an Editorial Calendar

http://bit.ly/z4z2O0

Getting Started with an Editorial Calendar

http://socialfresh.com/editorial-calendar-how-to/

10 Crucial Points for Crafting a Blog Post – (10 seperate posts)

http://www.problogger.net/archives/2008/08/12/how-to-craft-a-blog-post-10-crucial-points-to-pause/

An Introduction to Business Blogging (eBook from HubSpot)

http://cdn1.hubspot.com/hub/53/introduction_to_business_blogging.pdf

2/3/2014

Content Curation / User Generated Materials

Is User Generated Content Right for Your Website?

http://blog.hostgator.com/2013/06/11/is-user-generated-content-right-for-your-website/

Chapter 3: Content (Pages 87-106)

 

2/4/2014

Class

 

2/10/2014

Case Study: When the Twitterverse attacks

 

http://www.cnn.com/2013/12/22/world/sacco-offensive-tweet/

 

 

BLOG 2 DUE ON CASE STUDY 2/14

 

 

http://blogs.hbr.org/2013/12/case-study-when-the-twitterverse-turns-on-you/

 

 

 

Social Media

 

 

 

 

2/17/2014

Listening & Planning

20 Free Social media monitoring tools you should be using

20 Free Social Media Monitoring Tools You Should be Using

Part Two “Everything you need to know about your members” & Chapter 10 The Community Ecosystem (Pages 239-251)

 

2/18/2014

Class

How to Annoy your Community and Ruin your Brand’s reputation in the process

http://kommein.com/annoy/

Strategic Communications Planning (e-book)

http://slidesha.re/GEPo21

Do your community’s user guidelines only protect people you like?

Do Your Community’s User Guidelines Only Protect People You Like?

Thompson Reuters twitter guidelines for Journalists

Washington Post Social Media Policy

http://socialmedia.biz/social-media-policies/washington-posts-social-media-policy/

Crisis Communications in the Social Age

https://community.jivesoftware.com/community/jivetalks/blog/2013/01/09/crisis-communications-in-the-social-age

Crisi Communication 2.0

2/24/2014

SEO & inbound Marketing

Community: The Inbound Resource you Forgot About

http://www.seomoz.org/blog/community-the-inbound-resource-you-forgot-about

Section II

xx

 

 

 

What is Inbound Marketing?

http://www.hubspot.com/inbound-marketing

 

 

 

SEO Basics: 8 Essentials when Optimizing Your Website

http://searchenginewatch.com/article/2259693/SEO-Basics-8-Essentials-When-Optimizing-Your-Site

 

3/3/2014

PANEL

PANEL

PANEL

PANEL

PANEL

BLOG 3 DUE ON SM PANEL 3/7

3/4/2014

class

 

3/7/2014

MIDTERM

MIDTERM

MIDTERM

MIDTERM

MIDTERM

MIDTERM DUE 3/7

3/10/2014

SPRING BREAK

 

3/17/2014

Metrics & Analysis

Social Media Metrics – Commonly Asked Qs

http://www.socialfreshacademy.com/sq/14510-social-media-metrics-—-commonly-asked-questions

Section IV

Chapter 8: Return on Investment (pages 193-220)

 

 

 

41 Social Media Metrics Defined

http://simplymeasured.com/blog/2012/05/31/beyond-the-buzz-41-social-media-metrics-defined/

 

 

 

A Framework For Social Analytics (slideshow)

 

Community Building

 

 

3/24/2014

Building a Community From Scratch

How to Build a Community of Fanatics

http://bit.ly/xvkDJj

Chapter 12: The Audience: Demographics, Habits & Psychographics (Pages 263-278)

 

3/25/2014

Class

How to Build a Community From Scratch

How to Build a Community From Scratch

The Community Maturity Model

http://bit.ly/3pdAtg

5 Questions to Ask before Starting a Community Campaign

http://kommein.com/5-things-to-thing-about-before-starting-a-community-campaign/

3/31/2014

Comments, Blogger Outreach, Ambassador Programs

The Best Pratice Guide for Blogger Outreach (e-book) Inky Bee

https://www.evernote.com/shard/s32/sh/cf066175-a619-4ba2-bc7c-67affea5427d/f3821984e596cdb62df1941e2cb0d55a

Pages 168-172

Chapter 5: Influence & Relationships (Pages 139-163)

BLOG 4 DUE ON INFLUENCERS 4/4

What is Blogger Outreach?

 

12 Strong Ways Social Brands Connect with their Audience

http://www.worksmartmompreneurs.com/blog/socialmedia/strong-social-brand/

 

 

How to Work with Influencers (e-book) Social Fresh

http://bit.ly/SI6YWe

 

10 Things to Remember when builing a Brand Ambassador Program

10 Things to Remember When Creating a Brand Ambassador Program

How to Build Fierce Loyalty in your Brand Community

http://www.worksmartmompreneurs.com/blog/branding/how-to-build-fierce-loyalty-for-your-brand-community-worksmart/

4/7/2014

PANEL

PANEL

PANEL

PANEL

PANEL

BLOG 5 DUE ON PANEL 4/11

4/8/2014

Class

4/14/2014

CASE STUDY

Community Authenticity

WestJet’s Christmas Miracle & The Power of Authenticity

4/21/2014

Scaling & Jobs

xx

Chapter 2: Growth (Pages 59-86)

4/22/2014

Class (PRESENTATIONS)

11 Processes for Scaling Online Communities

http://www.feverbee.com/2011/05/put-systems-in-place.html

PRESENTATIONS DUE 4/22

Community Manager Job Description: The Definitive Guide (social fresh)

http://socialfresh.com/a-definitive-community-manager-job-description/

xx

Conclusion: Community Management Success (Pages 279-280)

10 Tips for Aspiring Community Managers

http://mashable.com/2010/08/21/community-manager-jobs/

Best and Worst Community Management Job Descriptions

The Best (and Worst) Community Management Job Descriptions

4/28/2014

LAST DAY

5/2/2014

FINAL

FINAL

FINAL

FINAL

FINAL

FINAL DUE 5/2

 

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