Sean Keely is a Syracuse University graduate who has a passion for all things Syracuse University sports. He started noticing sports blogs and channels were not covering sub-topics such as soccer. They also did not have the type of content that he was looking for. When it was time for Sean to take matters into his own hands, he decided to just create his own sports blog. Now Sean’s blog, Troy Nunes is an Absolute Magician has many readers and brings in revenues.
A popular question that occurs in the blogging space is, “How do you attract reoccurring readers?” Although there may not be a “right” answer, bloggers typically have an idea of how they gained their audience. For Sean, his focus was simply writing for himself. However, using key words and amping up SEO are also beneficial to gaining traffic. There are many factors that are taken into consideration when using SEO. Blogger, Victoria Edwards lays out some key points to enhancing your SEO. In Sean’s case, he puts a focus on key words. Especially when a large or breaking news event occurs.
During our time with Sean, we were wondering if he had a relationship with the University now that his blog has many readers. Sean stated that at first the University was not involved, but he was okay with that. Now, SU is well aware of his blog and will invite him to special events or let him in on new news. Sean reached out to the University himself because he realized that he needed special access. From the panel, we also learned that Sean credits job offers from his blogging experience. One of these jobs includes his teaching position for a blogging course in the iSchool. This tells us that building a community is a valuable asset in the working environment.
At this point, it is safe to say that Sean Keely has built a name for himself in the blogging space. He has readers, access, and a “secret society” (if you know what Troy Nunes is an Absolute Magician means, you’re apart of this society). He also has user-generated content, that he calls “Fanposts” and reader interactions. All of this has built a strong community made up of Syracuse University sports fans. Don’t forget to check out Sean’s blog here!