Social media has become such an integrated part of our world that it almost expected that everyone knows how to use social media. However, there are professional roles designated for brands and companies that allow social media and community management to intertwine. The two roles, social media manager and community manager, often get confused between one another. However, there are distinct differences between the two that must be noted. In an article by Vanessa DiMauro, the differences between the two are shared.
The Social Media Manager
According to DiMauro, a social media manager is someone who “operates from the edges of the company, managing brand recognition and reputation outside of the scope of the brand website.” By acting as someone who oversees the company rather than someone who is directly communicating with users, a social media manager can provide followers with an overview of the company while also marketing, managing public relations, and working with sales. As someone who has to coordinate with different departments so much, it is important that the social media manger is well informed about higher level aspects of the company.
The Community Manger
Conversely, the community manager “operates from deep within the company, managing customer relationships with a brand or product, and each other.” As opposed to a social media manager, a community manager is much more involved with the actual people who associate with a brand of project. It is important for a community manager to know the people who interact with a brand so they can make connections, share ideas among others, and connect people within a community when necessary. A strong aspect of being a community manager relates to allowing others to collaborate and relate to one another.
Do The Lines Overlap?
In her article, DiMauro acknowledges that although the two roles do have different responsibilities, there is certainly some overlap. However, she tries to dissolve that confusion by creating a chart that outlines the differences between the two jobs. I cannot help but still feel that distinguishing responsibilities between the two can be confusing. Although I can see that social media managers really manage the brand while community managers manage the people and relationships, I do sense that there is a sense of overlap between the two roles. Both positions utilize similar tools in order to accomplish their jobs: social media tools such as Facebook and Twitter allow both people to monitor the people that are interacting with their company. Both may also use similar analytical tools to monitor how their community is growing and who is interacting a brand. Although this information is used in different ways, both people work with these tools to efficiently do their jobs. The social media manager and the community manager may ultimately have different goals, but the overlap between their methodologies can certainly be confusing.
Do you agree there’s a difference between community manager and social media manager? Is there anything else to add? Share in the comments below!