I took on the role of moderator this week for the second time and the experience was a little more eye opening as I was moderating alone this time rather than with a classmate. I was also in a unique position because there was no assigned reading so the class was able to spit ball a little more than usual about interesting topics. A major disadvantage, however, was the fact that I moderated at a very busy time for students and didn’t see the high levels of engagement that many see during other weeks, which made discussion difficult on some topics.
Which network is the RIGHT network?
Many community managers must deal with this question on a daily basis. What content is best for a given social network? As moderator, I found that no one was engaging on twitter for whatever reason, so I posted the majority of my content on Google+. But I was cross-posting some content to twitter and now that I think back, I’m realizing that those two audiences are exactly the same, so what’s the point of posting the same content on each? Maybe they’ll see it one place but not the other? I think different content does better on different platforms but it’s harder to tell what that is in this small scale example.
I was so proud of one of the conversations that developed during my week as moderator. It was surrounding the subject of a brand’s influence and if they had an ethical obligation to help out when tragedy hits. Of course, they don’t have any legal obligation, but what about special ethical one? Some argued that there’s no real ethical responsibility but it really helps their public image, while others argued that with influence comes responsibility. Social media managers, community managers and public relations professionals are really starting to have a voice in the overall mission and objectives of companies, so this is an important question to be asking ourselves.
A great career
One item of content that came up during the week was the Wall Street Journal’s list of best and worst jobs of the year. I asked the community who was interested in actual pursuing the position as a career someday. The fact that community manager ranks in the top 40 of the list is definitely an incentive. I think the line of work is so appealing because of the daily interaction with people, even though it’s digital. Social media is obviously a huge up and coming industry. Combining that with building interactive and engaging communities sounds like a fun line of work. The negatives are that it’s a 24/7 job. You never really get a break in this line of work because communities don’t rest. You always have a responsibility to always be sparking conversation when it’s dull. And most importantly, you need to be ready to respond in a time of crisis.