Last week’s Online Content Panel Google+ Hangout was probably my favorite class session to date. Having professionals from the community manager community dialogue with our class provided for unique insight that I have not gotten from anywhere else. The two speakers during this hangout were Ally Greer (@allygreer), the community manager at Scoop.it, and Sean Keely (@NunesMagician), the founder of the popular Syracuse sports blog, “Troy Nunes Is An Absolute Magician.”
Although she hardly touched on it, I loved that Ally got her start with Scoop.it as an intern during her study abroad semester in Paris, France. I also studied abroad in Paris, which has an underrated tech and social scene. Not only does this excite me because of my own dreams to one day move back to Paris, but proves how global content management companies are and how community management work can be done anywhere in the world. Aside from her international experience, what I found most helpful from Ally was her discussion of “learning on the job.” There is only so much you can learn from a classroom. No matter how much preparation is involved, so much of being a community manager is being able to respond to scenarios in the moment and deal with problems as they come. Ally is a true example of this mentality, and it is things like #CMGRClass that provide tools that would be helpful in such scenarios.
I found Sean’s story to be rather unique. Unlike Ally, he first (unknowingly) created a following, just by writing what he loved. It was only after the blog’s reach grew that he saw there was community to be managed. I find this “reverse” way of getting involved with community management to be very unique and thus, speaks to the niche nature of Sean’s audience. Sean capitalizes on this uniqueness by generating content through his fans — incorporating their content as guest posts, picking up on trending topics through comments and social media, etc. Sean’s method shows how community management does not have to be intimidating or overwhelming. For smaller brands, community management is rather simple and does not even require a ton of tools or resources (which may be the case for larger, more corporate brands).
Thanks Ally and Sean for chatting with us!