When it comes to driving new traffic to your blog, search engine optimization (SEO) is a very important aspect. SEO allows content managers to match blog posts with what a user is searching for. But choosing the right keywords takes a bit of skill and varies depending on what type of content is being produced.
There are four areas on a webpage where keywords should be utilized:
- Title tags
- Description tags
- Page’s content/text
- Alternative tags on images
This also represents the order of importance. Search engines will place priority on keywords within the title over keywords located in the page’s text.
Deciding on Keywords
As you’re deciding which keywords to use, there are a few things to consider.
First, make sure that the keywords are relevant to your post. Keyword spamming is a technique that many bloggers use, thinking that by typing in popular terms it will direct traffic to their page. Blogsuccessjournal.com states that keyword spamming will give your blog “a ticket to nowhere.”
Also, using 50-100 keywords is not a good idea. Less is more. Keep the keywords as specific to your post as possible. This lets the search engine know that the content is what the user is looking for.
Be aware of how long your keyword phrases are. One word (such as ‘SEO’) is going to have a lot of competition; seven or eight words (such as ‘Optimizing Your Blog For Twitter and Facebook’) is going to be very specific. Positionly says it’s good to find a balance in the area of 2-3 words; this way, it is relevant to your website and does not have as much competition as a one-word search.
One way to measure your competition for keywords is by using Google’s AdWorks. This was created for advertising, but can be utilized for any website. By typing in keywords, you can see how many global and local searches occur each month for that specific keyword. For more on how to use AdWorks, visit Today Made.
When talking to Sean Keeley, creator of Nunesmagician.com, he noted that not all posts should be treated equally when it comes to SEO. Keeley stressed that when writing about breaking news, he is very concerned with having keywords in the right place (such as the title). But, when Keeley is trying to be funny (the tone that a majority of his blog-posts use), it is necessary to keep a voice that represents this. Keywords should no longer be forced into your posts – it needs to feel natural.
While keywords are important in bringing new users to your site, remember to maintain your voice. Optimize your posts when necessary, but do not let it dictate your writing style. Stay original.