“We’re in the age of social media.” How many times have you heard that before? It’s true! We are immersed in a world where social media has become part of our lives. The first thing some people do in the morning is check their phone and check their social media. It’s also the last thing some people do before they go to bed at night. Such a high dependence on social media has led to an increase in the need for a community manager, or someone to cultivate communities around products, brands, and services. When looking for a job as a community manager, it’s important to know what to look out for.
In an article by Erin Bury, the typical job responsibilities of a community manager are listed. They include content creation, social media marketing, customer relations, and gathering analytics. A common misconception of community managers is that they sit on Facebook and Twitter all day and read tweets. It’s important to note that community managers do much more than that. Creating strategies, analyzing data, and connecting with the right people is all part of the job description.
What They’re Looking For
In addition to having the skills, it’s also important that you have the right attitude and work ethic for the community management position. Hiring managers and recruiters will be looking to make sure that you fit the part. According to Bury, it’s also important to have an outgoing personality, writing skills, social media experience, and an interest in the industry. When looking to work for a certain brand, it’s important to research that company and make sure you have what they’re looking for. Lots of companies will often have job descriptions on their website, making them easily accessible to those who are interested.
Bury does a great job of outlining the different skills necessary to be a good community manager. In her post, she also shares examples of community management job descriptions. While Bury does a great job of covering all the bases of looking for a community management job, it’s also important to remember that a job/brand has to fit your personality too. While a company can list what they’re looking for in a community manager, it’s also important that you consider what you’re looking for in a company. Different brands have different tones and work styles. Make sure you find something that fits in well with you, too!