Breaking Down Social Media Metrics

The Scoop on Social Media Metrics 

The amount of information on the Internet is simply overwhelming. It can be difficult to perceive the statistical data that even one website can collect, which can make managing a website challenging. Thus, it’s important to consider metrics, or statistical tools that allow people to quantitatively measure different aspects of a website. Metrics allow managers to analyze strengths and weaknesses within their company. Knowing statistics such as which of your blog post has received the most views and how many retweets each tweet receives can help managers identify different areas of their company that need improvement.

Google Analytics is a site that allows users to track different information about site visitors

Google Analytics is a site that allows users to track different information about site visitors

A Categorized Solution

In an article on Simply Measured, 41 social media metrics are defined and outlined. Because the amount of information one can try can quickly become overwhelming, it’s immensely helpful to break them down into easily digestible pieces of information. Author Adam Schoenfeld breaks down metrics into different categories, including competitive analysis, customer service, content performance, and engagement. Each of these categories are broken down further into sub-categories which specifically mention things thats should be measured within a website.

Benefits of the breakdown

Schoenfeld’s breakdown allows users to see the different areas of social media metrics without feeling totally overwhelmed. As someone who currently works with content management system, staring at numbers can be very overwhelming, and sometimes it’s difficult to determine what it all means. Breaking down metrics individually is immensely helpful when trying to make sense of data. Furthermore, breaking down metrics into easily understandable pieces allows you to track progress within each area. By taking note of which numbers are increasing and declining, the progress of your website can be easily measured.


Still overwhelmed? 

Don’t sweat it. There’s a lot to measure, and trying to make sense of all that information can be confusing. Perhaps focusing on one category at a time will allow you to truly understand what the numbers in one area tell you before moving onto another. Or, pick one topic from each category and focus on those things rather than approaching all of those metrics as a whole. Mastering social media metrics takes time. Start small and work your way up! By breaking it down into smaller pieces, social media metrics can easily be mastered.

What other metrics do you look into regarding your site? Is there a better way to think about social media metrics? Share in the comments below! 

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