“Book Review: Get Bold”


Why should a Social Business have a Community Manager?

Let’s face it.  The concept of a Social Business may be overwhelming to organizations that are still using traditional business practices.  After all, what does Social Business even mean?   Is it opening up a Facebook page or Twitter account?    Maybe…

Organizations may use social networks as part of their plan of action, but being a Social Business is so much more!

What is a Social Business? 

If you ask Sandy Carter, author of the book, Get Bold, she would explain that a Social Business does not just use social media as a marketing tool, but integrates and embeds social practices throughout the entire organization.  It is about focusing on relationships with their clients, partners, citizens, and employees by engaging new technologies and platforms that powerfully and easily connect in trusted and experiential ways.

As the Vice President and Social Business Evangelist for IBM, Sandy has the background and experience to help guide her readers.  In the book, she provides a complete Social Business framework she calls AGENDA.

A.  Align organizational goals and culture

G.  Gain Social Trust

E.  Engage Through Experiences

N.  Network Your Business Processes

D.  Design for Reputation and Risk Management

A.  Analyze Your Data

The Community Manager’s role in AGENDA

A. Align organizational goals and culture

Sandy suggests that companies consider launching internally first, as this will provide employees with a practice ground in which to learn how to be effective with social tools. By virtue of doing what they do best, a Community Manager will help to foster the internal communication and collaboration, especially in larger businesses where multiple locations exist.

G. Gain Social Trust

Sandy feels that there are three components necessary to develop social trust:

  • Expertise and thought leadership–  A good Community Manager knows her audience and is always working to provide thoughtful content for her community.
  • Responsiveness and consistency-  A good Community Manager is there to respond to her community’s needs and takes the time to listen and understand
  • Transparency and open conversation-  A good Community Managers is continually looking for ways to foster open conversations within her community.

E. Engage Through Experiences

Community Managers are engagement gurus.   It is their job to realize the value of participation and provide leadership, direction, and purpose to their communities.

N. Network Your Business Processes     

Community Managers have the ability to take the lead in supporting both internal and external communities.  Their direct influence will not only help the organization achieve a more fluid social transition, but also will enable faster knowledge sharing and improved collaboration.

D. Design for Reputation and Risk Management

Community Managers are on the front line of their communities, whereby through the sheer act of just listening, they are given the ideal opportunity to counter negative opinion and help shape reputation.

A. Analyze Your Data

Metrics give Community Managers the opportunity to better legitimize the hard work they perform and offer a way to measure the direct effect they have on all 6 work streams.

Get Bold is full of compelling evidence that supports the worth and importance of the Community Manager in the Social Business.  Sandy Carter sees the role of Community Manager as not only one of the fastest growing professions, but also a requirement of Social Business success.  I concur!!





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