According to Dictionary.com the definition of a blog is “a web site containing the writer’s experience, observation, opinion, etc., and often images and links to other Web sites.” But in today’s blogosphere many people and organizations are taking the ideas and benefits around blogging a little deeper by expanding their blogging reach through incorporating the concept of Relationship Blogging. In the article 5 golden rules for relationship blogging the author sites that relationship blogging is a method of blog marketing by which positive relationships are created. He goes on to explain that it is all about building good “social” relationships that can help increase trust and build credibility for your website.
So how does one build great Relationship Blogging Partnerships?
In the article Nine Tips for Better Blogging Partnerships the author explains his ideas around developing a collaborative blogging enterprise.
The flowing are some of his tips:
- Edit each others work…if one is looking for quality…this is a must
- Form a Publishing Schedule…always a good idea, and partners help keep each other on track
- Social media times two…the social media component is a key to Relationship Blogging
- Respect each others opinions…remember, the concept of writing about one’s opinion is the cornerstone of blogging
While this author works in close proximity with his blogging partner, the fact is that many blogging partners may never meet in person. Therefore, it is of even greater importance that there are goals set directly regarding the idea of building a strong relationship foundation that is based on trust and honesty. The author of the article How to start a blog partnership suggests that it is wise to make a point of actually speaking to blogging partners and always taking the relationship slow.
Mutually Beneficial Relationships
Soglammedia states that there are over 1.5 million new blog posts each day, and 77% of active internet users today read blogs. They see business owners and PR firms reaching out to more and more influential bloggers to promote products and services. That is precisely why relationship blogging partnerships have the ability to offer everyone benefits, for example, gaining a larger audience. The blogging space is large and filled with people interested in sharing their expertise. This creates an avenue to generate real, tangible value for organizations looking to capitalize on the marketing side of blogs.
Creating blogging relationships sounds like a smart idea to me. It is a solid way to help increase brand awareness and capitalize on social media exposure in a more dynamic way. After all, two heads, (or more) are better than one!
We talked about the positive aspects of a blogging partnership, but what problems can you for see with this type of relationship?