The job of “community manager” hasn’t necessarily been defined before a few years ago, especially in the digital space. But students are flooding from colleges after graduation to potential employers in an effort to get hired as a community manager. But what are employers looking for? How can you prepare for your interview? Is this industry right for you?
Here are three skills/tips you need to get hired as a community manager:
1. Strong communications skills
This one seems obvious, but some people think that just because this job is “digital” but this job has plenty offline aspects as well. A community manager must be a strong writer, speaker and really understand people. A public relations background is always helpful, especially in time of crisis and dealing with the consumer. It’s a people business, so if you don’t like people then you probably shouldn’t be applying! The “management” aspect of the job also falls under this category. The best bosses and managers have employees that love them because they’re strong communicators and get their message across. We learn about the importance of transparency but you can’t be transparent unless you know how to get your message out there. The business is all about storytelling, which is why strong communications stills are so important.
Organization is key and your employer will be able to sense if you aren’t organized. If you aren’t organized you’ll probably be in way over your head in the business. A community manager deals with so much data and information. There are tons of numbers to analyze and make sense of and then apply to your strategy. One major aspect of community management is content curation. Bringing together a ton of different content from different platforms and making sense of it is another reason why community managers need to stay organized. Without good organizational skills, it would be hard to make sense of why you were curating the content and the message behind it.
3. Be a member of your community
This is the most important tip of all because if you aren’t a member of your community and truly engaged in it, you wont be successful as a community manager. You must be able to understand the community members and I don’t think that’s possible unless you’re a member of the community as a whole. So if you’re trying to get hired, don’t go into a job interview and have no idea about the company or community because you wont get hired. Research the community and start playing a role in it before heading into your interview. Show your employer that you care about the community, because if you can be a part of it, you can manage it.
Fore more great tips for prospective community managers, check out this article.