Running a community is no easy task, especially when several social media networks are involved. Community management is demanding, and it’s important to meet the needs of community members while also posting relevant content for members to discuss. Because of the various activities that a community manager must keep track of, it’s important to know how to effectively use a calendar.
1. Don’t forget about offline content! Although lots of information is online, don’t forget to stay in touch with what’s happening around you physically. Millington points out that “you can look at both online and offline content produced within the sector to identify…popular categories.”
2. Plan out your weeks – Millington discusses how different categories of news should be posted daily while certain categories of posts can be reused every week. This variation is okay, as long as it is planned out accordingly. Using a calendar to figure out which content should be posted on certain days of the week is helpful when determining to push content.
3. Don’t forget about subcategories – It’s not enough to put that you’re going to talk about something as generic as “news” on a particular day. Millington emphasizes the importance of subcategories, and to be specific when defining posted content. Eliminating ambiguity helps define clearer goals for you and your team.
Although Millington’s tips are helpful, he fails to mention different methods of keeping track of all these tasks. Some helpful tools to keep you in check with all of these tools include:
1. Google Calendar – If you’re an avid fan of Google, have a Gmail account, or like color coded calendars, Google Calendar is a great way to keep track of different schedules. Your calendar can also sync up with your phone which allows you to view and modify your schedule while on the go.
2. Physical Wall Calendar – Lots of companies like to see things written on walls rather than on small computer screens. If you have a lot of space in your office, utilizing the space on a whiteboard can allow you to write all over your schedule, which is something you can’t necessarily do in a digital environment. If you have a wall that you want converted into a large whiteboard space, that can be easier to create than you think!
3. Wiggio – Wiggio is an online calendar that allows you to create events that can also sync with your other calendars. With SMS alerts that keep you on track, you won’t have to worry about what you need to do at each point throughout the day. The calendars can also be viewed by certain groups, which can be incredibly helpful for when you are working with a large team.
Regardless of how you schedule your calendars or the medium in which you choose to update it, it is important to stay organized and stay up to date with the content that needs to be managed within a community. Using the tools and techniques above, you can be well on your way to effectively managing a community!
How do you keep track of scheduling within your community? Do you have other tips or advice? Let us know in the comments below!