A) Class Basics
When: Spring Semester: January 13 – April 29, 2014 / Finals May 1-7
Class times via Google+ Hangout on Air via a link from Jenn Pedde
Tuesday January 21 – 7pm Tuesday March 25 – 7pm
Tuesday February 4 – 7pm Tuesday April 8 – 7pm
Tuesday February 18 – 7pm Tuesday April 22 – 7pm
Tuesday March 4 – 7pm
Office Hours*: 7pm EST
(or by appointment)
Tuesday Jan 14 Tuesday Jan 28
Tuesday Feb 10 Tuesday Feb 25
Tuesday Mar 18 Tuesday Mar 31
Tuesday Apr 15 Tuesday Apr 29
*Office Hours will take place in the Google+ CMGRclass Community Group via a Google+ Hangout and will not be recorded.
Where: Online, Google+, Twitter
Office: The Internet (Skype, Google+, Email, Twitter)
The class will cover in depth the issues faced by online community managers, such as how to manage online communities, social media platforms and teams for organizations, skills and aptitudes needed to be a community manager or social media manager, and an overview of the job prospects and skills needed for obtaining a career. The course is broken up into three areas of focus: content creation, social media tools, and community building. Well-known professionals from the field will speak to the class both individually and on panels.
At the end of the course, students are expected to understand:
- The psychology of online communities
- The difference between online community management and a social media program management
- Concepts related to building an online community or social media program within an organization
- Principles and practices in online community management and social media management
- Strategic communications as related to online communities and social media management
- The processes involved in creating and managing a blogging program and content curation & generation
- Procedures for determining community and social media program metrics, as well as analysis and reporting
- The importance of relationship building to an organization or business
At the end of the course, students are expected to be able to:
- Demonstrate the ability to build an online community
- Demonstrate the ability to manage an online forum
- Research, recommend and select appropriate listening tools, measurement tools and platforms for social media and community management
- Write effective blog posts and content
- Determine, analyze and report on essential community and social media metrics
- Effectively manage a job search for an online community management or other social media position
What does it take to succeed in this course?
- An interest and passion for a career in social media or online community management or similar positions.
- Excellent communication, organization, strategic, and planning skills.
- A basic understanding of data analytics.
- Willingness and ability to interact with a diverse set of populations online and offline.
C) Required Texts
- The required texts are available in the SU Bookstore, through Amazon, or the author’s website.
- Additional readings will be available in Blackboard, library databases, or the open web.
- If the option exists, these books can be purchased either in print form or ebook.
- Required Book: Social Media ROI – Managing & Measuring Social Media Efforts in your Organization
Author: Olivier Blanchard
2. Required Book: Buzzing Communities: How to Build Bigger, Better, and More Active Online
Author: Richard Millington
3. OPTIONAL BOOK: The Yahoo! Style Guide
Author: Chriss Barr and the Senior Editors of Yahoo!