Daily Archives: December 17, 2013

4 Job Description Red Flags for Aspiring Community Managers

There are lots of positions for community managers, and for those that are interested, the hardest part can be knowing what’s the best fit for you. A position for one place might seem like a great opportunity – but how do you know that?

When you’re looking for a job, there are all kinds of things you want to see. You’re looking for something that fits your qualifications, is located in a desirable area, and is with a good company. The only bad part is that you don’t know what you’re going to get until you actually start the job, and even then it’s easy to feel stuck when the position turns out to be less than ideal.

In #CMGRclass, we’ve talked a lot about how some companies just don’t know what to do with community management, and thus don’t know what to do with a community manager. Here’s how to find out what if a company might not quite get it yet just from the job description.

1. A lack of personality


Does the job description give you a sense of the work environment at the company? If the job description seems formulaic, it might be a sign that the company doesn’t understand the kind of person they’re looking for – or worse, it doesn’t understand what kind of company they are. Look for cues on company culture within the job description so you can really know if it’s right for you.

2. Non-specific description


“Experience with social media,” “understanding of analytics,” “we’re expecting you to cover everything and anything.” Okay, you might not see that last one, but if the job description seems like a catch-all for web buzzwords, continue on your search. This is yet another sign that this company probably doesn’t know what community management is really about.

3. All you can see is “Social Media”


If you’re serious about taking a community manager role, you should already know that community management is not social media. Yes, you should have a good grasp on how to fit them into an overall community management strategy, but it should not be your job to manage social media accounts. That’s a social media manager’s job.

4. Too good to be true


If the job makes promises, like 9-to-5 hours … do your research. It’s okay to be skeptical. A company culture that believes work only happens only in 8 hours of the day probably doesn’t understand how community management doesn’t sleep. Even worse, it might force you into becoming that community manager that wakes up the next morning with a total social media meltdown on your hands. You can always check LinkedIn to see if the company has a good team in place! If you can’t find other community managers on their bench, look for another listing. This one isn’t for you.

While some of this advice comes from my personal experience looking at job descriptions, huge thanks to Erin Bury and Jenn Pedde for providing the inspiration for this blog post! Go check out their posts for more on what to look for in a community management job.

Have you seen any truly horrible community manager job descriptions that just get it all wrong? Would you ever apply to a red-flag listing so you can tell them what community management is?