It is no longer enough to connect with people in a physical realm. Although the value of making connections in person cannot be undermined, building relationships people often happens online. It is through social media that brands and business can connect people based on a common passion or interest. Community managers for these brands have emerged to combat new problems: captivate an audience and keep them coming back for more. These new digital challenges certainly comes with obstacles. Blogger Britt Michaelian has written a piece about ways in which strong social brands connect with their audience, and how to best keep users engaged.
Give Them What They Want
One of the things that Michaelian highlights in her piece is to remember that “strong social brands are givers.” The society that we have grown accustomed to floods us with information. Thus, social media brands must continue to give to their community. Learning how to give back socially can make a brand stand out from its competition.
How Do You Do That?
Michaelian shares her tips for how to be a socially giving brand. Some of these tips include:
- Engaging in meaningful conversations with followers on a consistent basis – Don’t tweet just to tweet. Make sure that posts are meaningful.
- Share, RT, comment and like content on the profiles of their supporters – It’s important to encourage a positive vibe within a community. Share that support.
- Keep their social exchanges positive and uplifting – No one likes to hear bad news. Make sure you’re a voice that people want to hear.
- Realize that without their audience, their message would not be heard, so they express and show gratitude often – Community managers can’t be community managers without a community. Be thankful for the people who interact with your brand.
The tips that Michaelian provides in her article are all uplifting and positive. While it is important to constantly have a positive attitude online, it is also important to be realistic. Online, it’s crucial to remain transparent and be as human as possible. This allows people to feel more comfortable and connected with a brand. It’s important to remember that the news brands have to share will not always be positive. Community managers should be able to show a range of emotions in order to better connect with the news that they are trying to share. Although Michaelian shares tips such as admitting when you’ve made a mistake, many of the tips she leaves discuss remaining happy and positive. Your community will appreciate if they feel like they are talking to a real person at the other end of the computer screen rather than someone who is always happy go lucky. Remember to be real!
How else do you connect with your audience online? Share in the comments below!