How do you know if you’re a community manager or a social media manager?
Here’s a comparative checklist to see is what you do matches better with a Community Manager or Social Media Manager. Do you talk or listen? Are you aloof or involved? Are you more concerned with relationships or promotion?
I learned a couple interesting things making this chart:
- There is a lot of overlap between the two positions – especially in the tools that they use – but it’s mainly what they do with those tools that sets them apart.
- Not only that, but while researching the difference, there’s a gray area. SMMs can take on CM roles if their position calls for it, and vice versa. Both positions can exist as a hybrid of the two, despite the title.
What do you think of this chart? See any big skills or major differences missing?