Daily Archives: November 3, 2013

Community Manager or Social Media Manager? A Checklist

How do you know if you’re a community manager or a social media manager?

Here’s a comparative checklist to see is what you do matches better with a Community Manager or Social Media Manager. Do you talk or listen? Are you aloof or involved? Are you more concerned with relationships or promotion?

Community Manager vs. Social Media Manager





























I learned a couple interesting things making this chart:

  • There is a lot of overlap between the two positions – especially in the tools that they use – but it’s mainly what they do with those tools that sets them apart.
  • Not only that, but while researching the difference, there’s a gray area. SMMs can take on CM roles if their position calls for it, and vice versa. Both positions can exist as a hybrid of the two, despite the title.

Most of that chart information was taken from here and here.

What do you think of this chart? See any big skills or major differences missing?