Once you have a well-established social community, it is difficult to maintain it. A community manager then needs to curate compelling content — the best quality & the most relevant — in order to keep their audience engaged. The beauty of curated content is that it can serve as the perfect compliment to your self-generated content, allowing for new content without the extra cost. Think about it — millions of users are posting on social networks every minute, giving a community manager endless opportunities to find unique content. Don’t forget to link back to the original source — it is common courtesy!
Here’s a great example from Life is Good:
Like I mentioned, there are millions of users are posting on social networks every minute.
Insert panic mode here.
It is nearly impossible to effectively curate content without using tools to help you manage the overflow of user-generated content. Here are Teresa Dankowski’s (Content Marketing Manager at Cision) “5 Tools to Help With Content Curation:”
- Storify — Finds the most relevant content on a variety of platforms: Facebook, YouTube, Flickr, Twitter, & Instagram; search function for content discovery
- Triberr – Communities of bloggers & influencers organized into niche categories
- NewsCred – Newsroom service that provides access to licensed articles, images & video; curation technology powered by an editorial team
- Social Monitoring tools – Scour social networks for keywords and mentions; HootSuite & Radian6 are two popular options
Personally, I have also worked with RebelMouse and the social monitoring tool Spredfast. RebelMouse is very similar to Storify, but RebelMouse offers more than just curation and serves as its own content management system. Muck Rack* is also a wonderful way to find unique content, as its Pro search features only pull mentions from verified journalists and bloggers on Twitter.
Example of a media search for “Syracuse University” on Muck Rack Pro:
Successful content curation, then, is about combining these two philosophies: finding unique content and using tools to find and post such content. Mashable’s “5 Tips for Great Content Curation” sum it up best:
- Be Part of the Content Ecosystem — Be both a content maker and a content curator.
- Follow a Schedule — People take comfort in knowing when to expect something from you.
- Embrace Multiple Platforms — Your audience lives on a variety of platforms, so you should too.
- Engage and Participate — Show your audience there is an actual human being behind the platform, give your networks a voice.
- Share. Don’t Steal. — As I mentioned earlier, attribution is common courtesy! No one likes a thief.
*Disclaimer: I am a former Muck Rack employee.