Listen up, bloggers! There’s more to being a blogger than simply writing a well-thought out article with a catchy headline. Believe it or not, learning more about the technology behind search engines can help raise your blog post to the top of the search results. This technology, called SEO, can make all the difference when trying to gain an audience and readers on your post. Blogger Victoria Edwards explores the essentials of SEO when building your site.
Wait, what does SEO mean, anyway?
SEO is an acronym for search engine optimization. In layman’s terms, that means allowing search engines like Google and Yahoo! to associate your blog post with appropriate keywords that people may be searching for.
Why is that important?
Bloggers want people to read their posts and to discuss content. In order to make sure that their blog shows up in results that are relevant to their blog posts, it’s important to consider the different aspects of a website that can bring your search results to the top.
Edwards discusses several tips, including using images with descriptions, writing relevant content, working with an authoritative blogging community, and sharing posts on social media to promote content. Throwing a video or two into your post can also help boost your results to the top. Titles of your blog posts are also incredibly important, so make sure that it accurately reflects your post! In terms of things to watch out for, overusing keywords is overkill; only post relevant content! Pithiness is key.
Got it. So is that it?
Those tips are all incredibly helpful, but there’s more to SEO than what’s written about in the article. As a web developer, I have a deeper understanding of how website programming languages like HTML work together to display appropriate pages when certain terms are searched. Although the article briefly touches on it, the importance of metadata cannot go unnoticed. In fact, I feel it is one of the most important aspects of SEO and Edwards underrated its significance. By associating keywords into the code of a page, you can program what search terms will bring up your article. There’s an entire methodology behind using meta tags that should be considered when writing posts. Implementing key words and title information can do wonders for your blog posts, and a greater understanding of this can only further strengthen the location of your blog post in search engine results.
The Bottom Line
Having good SEO involves a combination of different techniques. By incorporating information from Edwards’ blog post and learning more about meta tags, optimizing search engine results can help promote your posts, your bloggers, and your resilience as a blog overall. Although writing relevant blog content is extremely important, leveraging SEO techniques can also help your blog succeed.
Do you consider SEO when blogging? Do you have any other tips for bloggers who are willing to explore more about SEO? Let us know in the comments below!