Is it just me or does it seem like everyone is a blogger now a days? I’ve never been a blogger, but I am beginning to realize the importance of becoming one. I used to only think blogs were for sports, entertainment news, and really any other opinionated subject. Much to my surprise, I have found that they are a crucial element to not only a community manager, but they also build a brand. However, a blog is not going to be of much importance, nor is it going to get many views, if these following tips are not used.
The Top Ten
Darren Rowse’s article How to Craft a Blog Post- 10 Crucial Points to Pause is listed below:
- Choose a topic that matters to readers
- Craft the title so that it will stick out to readers
- Choose a good opening line to make a good impression
- Make sure your post has a point and ‘matters’
- Drive readers to do something, where they can apply what you say to real life
- Make sure you have added all of the depth you possibly could
- Polish posts- even the smallest mistake cost you
- Publish your post at the right time
- Post promotion- don’t just rely on the publish button to get views, give a few ‘nudges’ to increase exposure
- Converse with readers and other bloggers once your post is published
Having a polished post with little to no errors or grammar mistakes would be the most important. For example, the picture below says “no unortherised parking” and is something that should have never been printed. I wouldn’t take that sign seriously, and the same goes for a poorly written blog post.
Another tip I feel is very important is that the post has a point. If we write about something that has no point, a viewer may not be apt to read another one of your blog posts. If it has a catchy title, it will get people to read it, but if the post doesn’t ‘matter,’ as Darren Rowse states, “it’ll never get traction.”
Lastly, crafting the title of the blog that will catch the attention of readers is also important. It is the most crucial part of getting people to actually start reading your post. If it’s easily searchable via Google or easily tweetable, it can help in the amount of traffic the post gets.
Ask yourself, “Am I thinking about these tips when I construct my blog post? Did I spend enough time thinking about the title?” Questions like this can make you stop and pause momentarily, or even hours to try to craft the best post possible.
What tip do you find most important? Are there any on the list that you do not think should be there? Why or why not?